You will have total control on any redirect based on the IP address, showing only ad hoc pages dedicated to a language or a specific country You will improve your conversion rate by showing custom and What the plugin does Redirect automatically users from different parts of the world to pages created in their language. How you can benefit from it: You will have total control on any redirect based on the IP address, showing only ad hoc pages dedicated to a language or a specific country You will improve your conversion rate by showing custom and targeted contents to your customers