CartBack - WooCommerce Abandoned Cart & Remarketing in Facebook Messenger 2.9.7

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Abandoned Carts with Facebook Messenger – The most effective way to recover abandoned carts

- Generate and boost sales leads with automated Facebook Messenger chat box
- Get high open and click rates
- Customize your message and call-to-action button
- Create “Send to Messenger” coupon box and “Send to Messenger” shortcode box
- Collect users’ email to follow up




✅New Audience Features
✅Order Confirmation Message via Messenger
✅Coupon Message for the next purchases via Messenger
✅Collect User Email with Abandoned Cart Data


Recover abandoned carts
Many of customers click Add to cart without checking out. Start capturing those missed sales.

How to keep these customers?
This plugin helps send a personalized message to your customers Facebook Messenger inbox. Make the conversation with your customers. Bring them back to check out page. Close the sale.

Send a personal message to your add-to-cart users
Facebook Messenger has been growing potentially over these years. Over 2 billion people use Messenger every day. Sending a message via Facebook Messenger benefits greatly, reaching to an 90% open rate. This is the best way to send message remarketing campaigns and it makes your customers feel special and closer compared to sending Email.

Create “Send to Messenger” Coupon Box and create “Send to Messenger” Shortcode Box
- “Send to Messenger” Coupon Box: A “Send to Messenger” Coupon Box can be created and put on your single product pages to offer discounts for your customers. Discounts bring you sales and CartBack helps you keep those customers in a database.

- “Send to Messenger” Shortcode Box: “Send to Messenger” Shortcode Box can be put on a landing page to offer your customers future deals, for example. Once they opted in, deals can be sent to maintain your relationship between you and your customers.

Real results mean real numbers. See how this plugin is growing your business using our dashboard. In Analytics section, you will see number of add to cart users, number of messages sent in each reminder, first reminder, second reminder or third reminder. Besides, clicks, purchases and revenue are also presented.


After you install the plugin, a “Send to Messenger” checkbox will appear on your single product pages below the Add to Cart button created by WooCommerce.

The checkbox will be presented with your customer’s name in case he is already logged into Facebook via the browser.

Once he ticks the Messenger checkbox and clicks Add to cart, he then automatically gets opted in to get Facebook messages from your Facebook page. Your page then sends him 3 alert messages if he didn’t check out. You can set time and customize content for these 3 reminders.

Please follow this tutorial to set up your CartBack:



Q: Is the “Send to Messenger” box checked by default?
A: No, it’s not. The checkbox cannot be autochecked anymore since Facebook changed API.

Q: Can one product page have many add to cart buttons with many checkboxes respectively?
A: No, the plugin supports each product page with one add to cart button only.

Q: How can I promt users to check the box before adding to cart?
A: You can customize “Skip it” text – a line to ask people check the box by offering a discount. For example, “Please check the box below and I will send you a coupon of 10%OFF via your Facebook Messenger” or “Skip it”. Therefore, users can check the box or Skip it if they wish.

Q: Who is the sender of the reminder Facebook message?
A: Your Facebook page automatically sends the message. During install, you choose to connect your Facebook page. And that Facebook page has to be under your page role as an admin, not other roles.

Q: How many reminder messages get sent?
A: We send three Facebook messages on your behalf. One will be sent after the cart gets abandoned, the second one will be after the first one, the third one is after the second one. You can set time for these three reminders, they are all within 24 hours. In those cases, we check to make sure the customer did not close a sale before we send them a message!

Q: Can I customize the reminder message?
A: Yes, you can customize the body of the message as well as the call-to-action button.

Q: Is this within Facebook’s terms-of-service?
A: Yes, when your visitor opts-in through the checkbox, you are allowed to send him message reminders.

Q: Is visitors’ information collected in the list right after they click Add to cart?
A: Yes, it is. After a user clicks add to cart, you got him/her on the list without full information. In case he/she messages you back, you got full information including his/her Facebook Avatar, First Name, Last Name, Gender, Locale and you can click on the Avatar to go to his/her Facebook profile.

Q: Is there any difference between users who added to cart, users who checked the shortcode box and users who checked the coupon box?
A: With users who added to cart, you can only see full infomations (full name, Facebook profile, gender, locale) who send you a message back to your fan page ( after they receive reminder message). For users who checked the shortcode box and users who checked the coupon box, their info is all displayed once they clicked “Send to message” button and accept the permission to collect their public profiles.

Q: I’m not seeing the messages being sent within the Sent folder of my Facebook business page’s Inbox.
A: You’ll only see the message threads when your visitor replies. Most people just see your automated message and take action without replying. So you won’t see them in your Sent folder. But don’t worry, messages are being sent for your abandons!

Q: Do you count two messages to the same customer as 2 messages or 1?
A: It’s two.

Q: Besides sending 3 reminder messages, can I send custom messages to all add-to-cart users afterward?
A: Since Facebook changed their API from March 2020, you can only do that by using their Sponsored Message here

Q: Do I need submit the app for Facebook review?
A: Yes, you have to create an app at to connect the plugin with Facebook and submit for some permissions, please see how here We also have another solution for those who don’t want to create own apps by using our available app but it has some limitations, learn more.

Q: How long is the Facebook review process?
A: It can take up to several weeks, according to Facebook Announcement on App Review Process

Q: What is the difference between Business Verification and Individual Verification?
A: It is recommended that you use Business Verification if you can because Individual Verification is restricted to 3 pages only (means that you cannot use the App to run more than 3 facebook pages or connect to more than 3 facebook pages) while Business Verification goes with unlimited pages. In case you use Individual Verification, please make sure that the Facebook account connected to the plugin is the admin of 3 Facebook pages only, otherwise Facebook will return an error. Please read this to learn more about the difference between two ways of Verification

Q: How do I get support?
A: You can chat with our support at or submit a ticket at, we’re always happy to hear from you.


You consent to purchase our plugin which is built under Facebook Developers API, and you agree to the fact that Facebook can change any settings in their API functions at anytime they like. If these changes do affect some parts of the functions of our plugin, we’d do our best to make sure that the plugin still serves you, but in case some functions become deprecated due to these Facebook changes, then you accept it like so. Thank you so much.


May 29, 2020 – Version 3.0

- Changed: New permission for Facebook App Review

Apr 23, 2020 – Version 2.9.3

- Removed: Send message campaign due to Facebook API Change
- Fixed: Some texts

Aug 8, 2019 – Version 2.9.2

- Fixed: License Activation 

Mar 21, 2019 – Version 2.9.1

- Change: Move Database of Saving Purchase Codes to another server

Mar 7, 2019 – Version 2.9

- Added: Option send immediately in first reminder
- Fixed: App limit reach error

Jan 8, 2019 – Version 2.8.1

- Fixed: Loading error when verify purchase code

Jan 4, 2019 – Version 2.8

- Improved: Checkbox under Add to cart and Coupon box have separate settings
- Improved: Some text and CSS
- Fixed: Coupon box responsive on mobile
- Fixed: Other small bugs

Dec 26, 2018 – Version 2.7

- Added: Verify purchase code
- Added: Customize text for checkbox message at checkout page
- Improved: Some text
- Fixed: Some small bugs

Nov 16, 2018 – Version 2.6.2

- Fixed: Edit text of button “Add to cart” in Email Popup
- Fixed: Some small bugs

Oct 29, 2018 – Version 2.6.1

- Fixed: Add to cart button and checkbox button on the same row
- Fixed: CSS conflict with FB Reviews plugin

Oct 26, 2018 – Version 2.6

- Added: New Audience Features
- Added: Order Confirmation Message via Messenger
- Added: Coupon Message for the next purchases via Messenger
- Added: Collect User Email with Abandoned Cart Data
- Fixed: Some small bugs

Sep 18, 2018 – Version 2.5

- Fixed: Error with App ID and App secret

Sep 13, 2018 – Version 2.4

- Fixed: Error with functions.php
- Fixed: Some small bugs
- Improved: Clean code

Apr 27, 2018 – Version 2.3

- Added: Create campaigns to send messages to all your leads with CTA buttons
- Improved: UI/UX
- Fixed: Some bugs

Apr 16, 2018 – Version 2.2

- Added: Customization coupon box (box width, title color, subtitle color, background color, border size, border color, border style) with visual live preview
- Added: Button types for shortcode box (Send to Messenger or Messenger Checkbox)
- Added: Custom message types for shortcode box (Send custom text or Send Product Reminder)
- Added: Analytics with all time total value, number of coupon users, coupon sent, shortcode users, shortcode sent
- Improved: UI/UX
- Fixed: Some bugs

Mar 28, 2018 – Version 2.0.1

- Fixed: Facebook Login Error

Mar 23, 2018 – Version 2.0 – BIG UPDATE

- Added: Audience (Includes add-to-cart users, get-coupon users, shortcode users)
- Added: Create coupon box
- Added: Create the shortcode
- Added: More information for Analytics
- Added: Third reminder option
- Added: Allow add to cart without checking Messenger box for non-login users
- Added: Display on logic for coupon
- Added: Live preview message for shortcode
- Improved: Settings menu
- Improved: UI/UX
- Fixed: Some bugs

Mar 20, 2018 – Version 1.8.1

- Added: General redirected URls 

Mar 19, 2018 – Version 1.8

- Fixed: Bug caused when adding redirected URL in upgraded Facebook Developer App

Feb 27, 2018 – Version 1.7.1

- Fixed: Bugs due to Facebook policy change

Dec 15, 2017 – Version 1.7

- Added: Language options
- Fixed: “Skip it” options for users who can not add to cart

Nov 28, 2017 – Version 1.6

- Added: Skip it link when user don’t want to check the Messenger box
- Fixed: Send remarketing messages
- Fixed: Some bugs

Nov 4, 2017 – Version 1.5

- Added: Add-to-cart users list
- Added: Send messages to Add-to-cart users (Remarketing)
- Added: Option require user check Messenger checkbox to add product to cart
- Fixed: Analytics
- Fixed: Some other bugs

Sep 12, 2017 – Version 1.4

- Added: Analytics feature
- Added: Kill the cache option
- Fixed: Some bugs

Sep 1, 2017 – Version 1.3

- Added: Live edit and preview
- Fixed: Some bugs

Aug 25, 2017 – Version 1.2

- Added: Test mode option
- Fixed: Some bugs

Aug 18, 2017 – Version 1.1

- Improved: UI/UX
- Added: Second reminder option

Aug 10, 2017 – Version 1.0

- Version 1.0 Initial Release

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